With over two decades of experience in onsite operations and nearly a decade in revenue management advisory roles, Joani Schumaker discovered her true passion at the intersection of these two worlds. During her tenure at The Bainbridge Companies, Joani built her role from the ground up, overseeing revenue management, asset optimization, and business intelligence for a portfolio of 20,000 units. Her initiatives, including self-guided tours, online payments, and automated market surveys, drove significant operational efficiencies and refined revenue management processes.

Despite her successes, Joani realized she had reached a plateau. The culture no longer resonated with her, and she craved more challenges and opportunities for growth, both personally and professionally. The role that once excited her was no longer the right fit. It became clear that in order to continue evolving, she needed to take full control of her journey. Recognizing that her unique blend of operational and revenue management expertise could transform organizations, Joani asked herself a pivotal question: "Can I establish a brand, package it effectively, and expand it to benefit other organizations?" The answer was a resounding YES.

In November 2022, Joani founded The Revenue Method®, and by June 2023, she left her corporate role to fully commit to her vision. Without a contract or client, she took a leap of faith, cashing out her 401K to pursue her entrepreneurial dreams. Within 90 days, she secured her first contract, and the rest is history.

Today, as an entrepreneur, longtime expert in revenue management, and industry advisor, Joani continues to push boundaries, master her craft and exceed her own expectations. Her journey from corporate employee to founder is a testament to her courage, authenticity, and commitment to innovation.

Joani's story reminds us that embracing authenticity and taking calculated risks can lead to extraordinary rewards. So, whether you're pursuing a lifelong passion or contemplating a daring career move, remember: Happiness is a journey, not a destination.

Whatever idea has been tugging at your soul, it's time to take action. Don't be afraid to give up the good to pursue something truly great. Be unique. Be brave enough to be your authentic self. When you exhibit bravery, the universe rewards you. 

This is the story of J Schu, and how she went from corporate employee to HBIC.